Social networks have become very popular, everybody who has a computer, registered in at least one of them and is actively communicating on several pages of the communities. This type of communication loved everyone, regardless of age and gender. People spend on social networks most of his free time and a huge untilled field for advertisers, which need to properly spahat and sow and harvest so will not take long.
Promotion of products in social networks - it is innovative, but very promising way of advertising for companies and promote their products and services. For this purpose, use a variety of forums, the blogosphere and online contact services. This method of promotion on social networks called Social Media Marketing or SMM. With the help of these methods it is possible to significantly increase the traffic to your website and retail outlets, as well as rapidly disseminate information about a brand on the web.
The main objective of SMM marketers - is to provide a huge audience of people the necessary information about the company and its products, and social networks are all necessary for the advertising opportunities that it is only important to correctly use.
Online shop and promotion in social networks

- The main purpose of the business and advertising - is to increase sales and get as much profit. This problem is effectively solved through the creation of thematic community of consumers. Members of this group are regular buyers and active agitators certain brand.
- Thus, the community contribute to building trust among consumers to provide products or services, as each member of the community - it is absolutely normal buyer who has bought or intends to purchase the goods and shares his impressions, gives tips and talk about the updates.
- The communities will tell you how to choose the right product in any store, and when it is better to do, and constantly convince the target audience to the benefits of the acquisition is in the shops or on the pages of the relevant company resources. Most do not even know that these counselors are employed by the advertising department of the selling company.
- The social network is ideal for the formation of a positive image and brand promotion. Famous brands are investing heavily in business promotion is on social networks.
- This type of advertising products first appeared seven years ago and since its effectiveness attracts more and more companies every year. social networking audience comparable to television audiences, but community members are more active and closely follow innovations. Members of the community in social networks are happy to participate in the discussion forums that use a hidden marketing. Direct advertising also involves keeping the discussions on behalf of the manufacturer, and this method is also used. To this end, the pages of the bloggers posted advertising messages, which subsequently give rise to discussion and dialogue.
- Direct contact with the thematic community members allows them interested in their goods faster and replenish the number of its potential and regular customers.
- The main objectives that decide a company promoting their products in social networks:
- sales promotion;
- the creation of groups of regular customers;
- combating negative;
- getting traffic.
What are looking for buyers in social networks?
Users of social networks create thematic groups - virtual clubs. In such communities easily advertise certain products, which are interesting for this target audience.
Advertising methods in social networks

- There are two ways of promoting goods in social networks:
- use has organized thematic groups - the goal is reached fairly quickly, but this tool works is fed payment from the customer for the opportunity to advertise their goods at this site;
- creation of the community, the unique thematic group for a particular online store and already there is the promotion and sale of their products - this option is the most difficult, because this road is long, expensive and without a 100% guarantee of success.
- Increasingly, online advertisers are using the viral nature of the action. This unconventional approach quite unpredictable and extremely time-consuming to implement, however, the effect of the organic and the customer receives a grand.
- The main purpose of viral stocks is to promote the brand, the sales are not directly affected. The duration of the proposals of this kind would lead to brand recognition, but sales growth will depend on many factors. An example of a mini-virus is holding contests with prizes and other samples.
Examples of consumer communities
Many well-known brands have their own community, but do not use them to increase sales, as well as a constant reminder of the target audience itself. Examples of such groups include Pepsi, Intel, Nokia, MARGO and other companies.
The most popular social networks, which can be used as a platform for the promotion of groups, it is Facebook, Twitter, Instagram, Odnoklassniki, Google+ and Youtube.
Difficulties and solutions
- Difficulties in building a community are to ensure its regular updating. Organize a group is not difficult, but she continued to live and develop - a difficult task.
- A well-chosen community concept, reasonable advertising component and timely measures to strengthen the community and unity - are essential steps for creating a living community.
- Carrying out samples, involving as many members of the group in their participation, holds topical community. Members of the group meet, socialize, invite a group of your friends and form a connection between the parties. These activities are all kinds of competitions and thematic action.
How to promote business on social networks
Social networks - a huge audience, among which there will be, and your customers, respectively, is a platform for advertising. Get good results instantly unrealistic, the process requires a certain amount of time and financial costs.
Unsuccessful first attempt predictable, because only deliberate andconstant work provides a stable desired result. to promote social networking products and services bring a tremendous effect and is very promising.
Basic tools of promotion in social networks
Social network VKontakte
The largest social network in runet is VKontakte, it has about 30 million. Users. Currently, there are about VKontakte 12 million thematic groups, so if you also want to implement the promotion of their goods on the network, note the following:
- Choosing a positioning group.
There are several types of positioning: By Brand, range and interests. According to the brand, it makes sense to position, if the company's name in the network has been promoted, then people will be actively replenish your group. Otherwise, users do not have incentive to join the community, it is not known what it represents. The group, based on an interesting assortment of goods takes more users, however, the most popular communities are communicating with the same interests. It is in these groups takes a quarter of all users.
- Promotion of the brand.
To have a group with a large number of followers you need to provide network users with full information about your company. The range of data includes information on the brand name, the logo, the constant updating of the current content, the publication of the latest news, which must be submitted with a twist and a bit of humor, photos and video materials about the company. Users should be able to get acquainted with the photo albums, the main experts of the company, reports about the conducted seminars, conferences and webinars.
- Organization of discussions.
- Regularly updated content.
The incentive for users when selecting a group will serve as the organization receiving any bonus.
- To effectively carry out product promotion VKontakte should:
- installed on the company's website links to go to the VKontakte group;
- place targeted advertising on the social network;
- analyze his group in other already popular, groups.
- You can try to lure the audience into his group, offering Ofer, that is, points are given the opportunity to join the group received in the popular game.
- Participation in corporate events authority, which then write reviews of the event and the company. Positive comments will certainly help promote.. In VKontakte also use applications that contribute to the promotion of the brand.
- In network users in the groups has its own peculiarities. Members VKontakte communities respond better to visual information, there is good use of photographic and video content. Text information does not enjoy such an interest, it is for users boring and annoying, the texts read by no more than 3 lines. Furthermore, it is necessary to limit the publication posts publish their recommend a maximum of three per day. If you publish nothing - communication with users is gradually lost, and if the flood too much - such content deems intrusive and get into the inevitable ban.
Social network Facebook
Facebook until 2011 was considered a platform to communicate with friends abroad. Since the end of 2010 there is a high rate of growth of the network users which also has the features:
- average netizen older, better educated and has a greater purchasing power;
- there are no teenagers, housewives are practically absent;
- core network users - programmers, marketers, managers and supervisors, and managers.
In this regard, the promotion of products on Facebook a great opportunity and access to an active audience and secured.
- In the Facebook pages created many own various famous brands, ie users come here in groups are not of interest, as in VKontakte, namely by brand.
- Methods of promoting goods in Facebook:
- link to external sites;
- the use of contextual advertising;
- use email user base.
- Content - a primary factor promoting
Quality content is a major factor in the effective promotion of the Internet. Consider the components of quality content:
- information should be different relevance and uniqueness;
- information should be published regularly;
- information must be elements of viral.
Features of content for different social networks
- Facebook users are not afraid of difficult texts, as it is educated, affluent people. They are active users of mobile applications and social groups.
- VKontakte - the largest social network in RuNet, her audience is much younger and the main entertainment area of interest. Members VC is not interested in the texts they visuals.
- Instagram - the most popular photo-hosting. Maintain brand pages in social networks must meet certain requirements. If you want to advertise on Instagram, must be observed:
- unity of style design pages;
- use the standard filter;
- positioning objects on the 2/3 screen - such positioning creates a more attractive visual image.
CMM and Targeting
Opportunities for targeting - clarify the target audience, is available in all the social networks, but in different ways. There are several different kinds of targeting:
- geographical , when ads show certain settlements and countries;
- socio-demographic, when the activity is oriented to different groups of people with different age and sex;
- context - texts written in response to users' interests;
- behavioral - advertising, which is based on the study of the history of the specific actions of the user.
Advertising in social networks
Advertising in social media is placed in the form of posts in order to get the maximum number of likes and repost. Information for the promotion charge is placed, and the value determined by the number of subscribers, the more of them - the more expensive.
The contract for the placement of advertising blog is a community of owners, either directly or through a special stock exchange. The content of advertising is placed by the administrator and the community within 24 hours is available to users. In some social networks different times of day is considered to be more favorable for launching computer viruses.
Career advancement in social media
There are special services that provide paid services on promotion in social networks. Such exchanges are engaged in the development of quality content and are negotiating with the owners of social networks for advertising.
Common errors promotion strategy
- Waiting for a quick return.
- Inadequate assessment of complexity.
- Refusal to work in social networks with the bad experience.
- Artificial content groups.
- Mandatory two-way communication.
- Refusal of professional support.
- Aimless create groups.
- Lack of work with the negative.
From engage in the promotion of its brand in the vast social networks, do not expect, that everything will turn out right away, but in the vast sea of people are sure to find your admirers. It is only necessary to do everything right.
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